_ Design & Innovation



The role of Design in the post-digital era. 

A research on how the massive digitalization has changed the way we interact with things through the rebirth of analog technologies as a form of anti-digital phenomenom.

Questions on which has been the role of UX digital design, and how Designers can recover what has been lost in the future.

Project Timeline

2016 — 2019
Strategic Design Director
Designit, Barcelona, Spain

2014 — 2016
Design Director
Designit, Tokyo, Japan

2007 — 2014
Lead UX designer
Designit, Madrid, Spain

Masters degree in
Design & Innovation.

Proud to having been part of the evolution of Design over the past two decades, from its classic roots to its use as a key tool for innovation and business, I started my career as one of the pioneers of digital design under the principles of Usability and User-Centered Design, evolving from tactical tasks, focusing on excellence and detail, to more strategic layers adopting Design Thinking, ending up maximizig its impact through the use of Service Design.

During that time, I have been fortunate to work in pioneering companies incorporating and defining these tools, having the chance to apply them while creating impact from the real practition with big clients and transformative projects ranging from Digital Design, Industrial Design, Experience Design, New Services and Business Models.

In the last 6 years, my role has been as Design Director in the offices of Designit Tokyo and Barcelona, leading transversaly the methodology and content of projects, the commercial activity, and the management of teams.

It is said I'm an empathetic leader who likes to manage teams considering emotions through the intense use of transparency, ethics and mutual trust.

Apart from the essential activity of design, I have developed special interest in the management of multicutural teams, ethics in design


Questions to answer

Deep understanding of the whole Design process, capable of delivering detail and craftmanship as well as facilitating and
building strategies simultaneously?

Cross-design experience, from Interaction & digital design, to industrial and Service-Business projects?

Early adopter and proof field experience in combinig Classic Design, User Centred Design, Design Thinking and Service Design methodologies for the best results?

Multicultural leadership experience from Japan to Europe?



Senior lecturer

Visual Thinking for innovation module

Masters degree in Design & Innovation.

H2i institute 2009 — 2013, Madrid

Visual Thinking module

Postgraduate degree in innovation and design thinking.

BAU, Escola Universitaria de Disseny, Universitat de Vic, 2018 — 2019, Barcelona

Design Research, Strategic Design, Service Design, Prototyping and testing

Design Thinking program for developers.

NTT Docomo 2015 — 2016, Tokyo

Inspirational talks

Visiting Designer -Design and innovation in Japan, a weird story

Master of Design in Innovation Design Strategies.

Columbus College of Art & Design 2018,
Ohio USA

Digital design in Japan, Digital colonialism or not?

Master's Degree in Design and Internet Web Project Direction

Elisava, Barcelona school of Design and Engineering. Pompeu Fabra University. 2017, Barcelona

Becoming a Designer in a new design era
EINA, Centre Universitari de Disseny i Art de Barcelona, UAB 2017, Barcelona

Applied Research and Design Management in Barcelona.   
DMA colletive, Transforming ideas
into research outcomes

RMIT 2018,

Digital design in Japan, victims of digital colonialism?

Digital retail Innovation forum

Google HQ 2015, Tokyo


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