_ Design & Innovation


Mark




——


20 years of cross-design expecience combining creativity, craftmanship, strategy and leadership skills



Currently researching

The role of design  in the post-digital era






Professional Timeline



2016 — 2019
Strategic Design Director
Designit, Barcelona, Spain

2014 — 2016
Design Director
Designit, Tokyo, Japan

2007 — 2014
Lead UX designer
Designit, Madrid, Spain

2005 — 2007
Creative director
Envision, Madrid, Spain

2002 — 2004  
Art director
Iconmedialab, Madrid, Spain

200 — 2002  
Web Designer
Intercom Girona, Spain




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Short Bio







Proud to having been part of the evolution of Design over the past two decades, from its classic roots to its use as a key tool for innovation and business, I started my career as one of the pioneers of digital design under the principles of Usability and User-Centered Design, evolving from tactical tasks, focusing on excellence and detail, to more strategic layers adopting Design Thinking, ending up maximizig its impact through the use of Service Design.

During that time, I have been fortunate to work in pioneering companies incorporating and defining these tools, having the chance to apply them while creating impact from the real practition with big clients and transformative projects ranging from Digital Design, Industrial Design, Experience Design, New Services and Business Models.

In the last 6 years, my role has been as Design Director in the offices of Designit Tokyo and Barcelona, leading transversaly the methodology and content of projects, the commercial activity, and the management of teams.

It is said I'm an empathetic leader who likes to manage teams considering emotions through the intense use of transparency, ethics and mutual trust.

Apart from the essential activity of design, I have developed special interest in the management of multicutural teams, ethics in design


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My strenghts *





Deep understanding of the whole Design process, capable of delivering detail and craftmanship as well as facilitating and
building strategies simultaneously 


Cross-design experience, from Interaction & digital design, to industrial and Service-Business projects

Early adopter and proof field experience in combinig Classic Design, User Centred Design, Design Thinking and Service Design methodologies for the best results


Multicultural leadership experience from Japan to Europe


Always thinking beyond design and its boundaries *



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Teaching and Talking experience




During my carreer, I’ve been involved as designer, team leader and project director of many kinds of fields, from pure User interface projects, Interaction design combining UX and Industrial design, as well as designing full sevices and all its artifacts



Senior lecturer




Visual Thinking for innovation module

Masters degree in Design & Innovation.

H2i institute 2009 — 2013, Madrid




Visual Thinking module

Postgraduate degree in innovation and design thinking.

BAU, Escola Universitaria de Disseny, Universitat de Vic, 2018 — 2019, Barcelona




Design Research, Strategic Design, Service Design, Prototyping and testing

Design Thinking program for developers.

NTT Docomo 2015 — 2016, Tokyo


Inspirational talks



Visiting Designer -Design and innovation in Japan, a weird story

Master of Design in Innovation Design Strategies.

Columbus College of Art & Design 2018,
Ohio USA




Digital design in Japan, Digital colonialism or not?

Master's Degree in Design and Internet Web Project Direction

Elisava, Barcelona school of Design and Engineering. Pompeu Fabra University. 2017, Barcelona




Becoming a Designer in a new design era
EINA, Centre Universitari de Disseny i Art de Barcelona, UAB 2017, Barcelona




Applied Research and Design Management in Barcelona.   
DMA colletive, Transforming ideas
into research outcomes
Professional
Development
Workshop


RMIT 2018,
Barcelona




Digital design in Japan, victims of digital colonialism?

Digital retail Innovation forum

Google HQ 2015, Tokyo





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Work Samples





The magic of Design happens when
you can combine all its fields into a single project 
During my carreer, I’ve been involved as designer, team leader and project director of many kinds of fields, from pure User interface projects, Interaction design combining UX and Industrial design, as well as designing full sevices and all its artifacts








1937 — 2019
Mark’ennovy - Madrid

Rebranding & product strategy


How might we design a device to
improve the relationship between
Japanese early teenagers and parent







2018 — 2019
SEAT - Barcelona

New Retail Experience 


How might we design a device to improve
the relationship between Japanese early
teenagers and parent







2015 — 2016
NTT Docomo - Tokyo
Petoco, the family robot



How might we design a device to
improve the relationship between
Japanese early teenagers and parents?
 













2018 — 2019
SEAT - Barcelona
2025 Mobility Service

How might we design a device to improve the
relationship between Japanese early teenagers
and parents


 










2018 — 2019
Thyssenkrupp - Madrid
Global Product range redesign

How might we design a device to improve the
relationship between Japanese early teenagers
and parents



Mark

© 2019 - Eduardo Moratinos - All Rights Reserved