_ Design & Innovation


20 years of cross-design expecience combining creativity, craftmanship, strategy and leadership skills

Currently researching

The role of design in the post-digital era

Professional Timeline

2016 — 2019
Strategic Design Director
Designit, Barcelona, Spain

2014 — 2016
Design Director
Designit, Tokyo, Japan

2007 — 2014
Lead UX designer
Designit, Madrid, Spain

2005 — 2007
Creative director
Envision, Madrid, Spain

2002 — 2004  
Art director
Iconmedialab, Madrid, Spain

200 — 2002  
Web Designer
Intercom Girona, Spain


Short Bio

Proud to having been part of the evolution of Design over the past two decades, from its classic roots to its use as a key tool for innovation and business, I started my career as one of the pioneers of digital design under the principles of Usability and User-Centered Design, evolving from tactical tasks, focusing on excellence and detail, to more strategic layers adopting Design Thinking, ending up maximizig its impact through the use of Service Design.

During that time, I have been fortunate to work in pioneering companies incorporating and defining these tools, having the chance to apply them while creating impact from the real practition with big clients and transformative projects ranging from Digital Design, Industrial Design, Experience Design, New Services and Business Models.

In the last 6 years, my role has been as Design Director in the offices of Designit Tokyo and Barcelona, leading transversaly the methodology and content of projects, the commercial activity, and the management of teams.

It is said I'm an empathetic leader who likes to manage teams considering emotions through the intense use of transparency, ethics and mutual trust.

Apart from the essential activity of design, I have developed special interest in the management of multicutural teams, ethics in design



Deep understanding of the whole Design process, capable of delivering detail and craftmanship as well as facilitating and
building strategies simultaneously 

Cross-design experience, from Interaction & digital design, to industrial and Service-Business projects

Early adopter and proof field experience in combinig Classic Design, User Centred Design, Design Thinking and Service Design methodologies for the best results

Multicultural leadership experience from Japan to Europe

Always thinking beyond design and its boundaries, looking for ways to cross paths with other disciplines


Teaching and Talking experience

Sharing knowledge is essential activity in the professional path of any designer. This is a short list of my activity. If you are interested on further details, please contact me.

Senior lecturer

Visual Thinking for innovation module

Masters degree in Design & Innovation.

H2i institute 2009 — 2013, Madrid

Visual Thinking module

Postgraduate degree in innovation and design thinking.

BAU, Escola Universitaria de Disseny, Universitat de Vic, 2018 — 2019, Barcelona

Design Research, Strategic Design, Service Design, Prototyping and testing

Design Thinking program for developers.

NTT Docomo 2015 — 2016, Tokyo

Inspirational talks

Visiting Designer -Design and innovation in Japan, a weird story

Master of Design in Innovation Design Strategies.

Columbus College of Art & Design 2018,
Ohio USA

Digital design in Japan, Digital colonialism or not?

Master's Degree in Design and Internet Web Project Direction

Elisava, Barcelona school of Design and Engineering. Pompeu Fabra University. 2017, Barcelona

Becoming a Designer in a new design era
EINA, Centre Universitari de Disseny i Art de Barcelona, UAB 2017, Barcelona

Applied Research and Design Management in Barcelona.   
DMA colletive, Transforming ideas
into research outcomes

RMIT 2018,

Digital design in Japan, victims of digital colonialism?

Digital retail Innovation forum

Google HQ 2015, Tokyo


Work Samples

The magic of Design happens when
you can combine all its fields into a single project 
During my carreer, I’ve been involved as designer, team leader and project director of many kinds of fields, from pure User interface projects, Interaction design combining UX and Industrial design, as well as designing full sevices and all its artifacts

1937 — 2019
Mark’ennovy - Madrid

Rebranding & product strategy

How might we design a device to
improve the relationship between
Japanese early teenagers and parent

2018 — 2019
SEAT - Barcelona

New Retail Experience 

How might we design a device to improve
the relationship between Japanese early
teenagers and parent

2015 — 2016
NTT Docomo - Tokyo
Petoco, the family robot

How might we design a device to
improve the relationship between
Japanese early teenagers and parents?

2018 — 2019
SEAT - Barcelona
2025 Mobility Service

How might we design a device to improve the
relationship between Japanese early teenagers
and parents


2018 — 2019
Thyssenkrupp - Madrid
Global Product range redesign

How might we design a device to improve the
relationship between Japanese early teenagers
and parents


© 2019 - Eduardo Moratinos - All Rights Reserved