_ Design & Innovation


Mark




20 years of cross-design experience combining creativity, craftsmanship, strategy and leadership skills




Currently researching

The role of design in the post-digital era





Professional Timeline



2016 — 2019
Strategic Design Director
Designit, Barcelona, Spain

2014 — 2016
Design Director
Designit, Tokyo, Japan

2007 — 2014
Lead UX designer
Designit, Madrid, Spain

2005 — 2007
Creative director
Envision, Madrid, Spain

2002 — 2004  
Art director
Iconmedialab, Madrid, Spain

200 — 2002  
Web Designer
Intercom Girona, Spain




——


About me







Proud of having been part of the evolution of Design over the past two decades, from its classic roots to its use as a key tool for innovation and business, I started my career as one of the pioneers of digital design under the principles of Usability and User-Centered Design, evolving from tactical tasks, focusing on excellence and detail, to more strategic layers adopting Design Thinking, ending up maximizig its impact through the use of Service Design.

During that time, I have been fortunate to work in pioneering companies incorporating and defining these tools, having the chance to apply them while creating impact from the real practition with big clients and transformative projects ranging from Digital Design, Industrial Design, Experience Design, New Services and Business Models.

In the last 6 years, my role has been as Design Director in the offices of Designit Tokyo and Barcelona, leading transversaly the methodology and content of projects, the commercial activity, and the management of teams.

It is said I'm an empathetic leader who likes to manage teams considering emotions through the intense use of transparency, ethics and mutual trust.

Apart from the essential activity of design, I have developed special interest in the management of multicutural teams and ethics in design.


——


Strenghts




Deep understanding of the whole Design process, capable of delivering detail and craftmanship as well as facilitating and building strategies simultaneously. 


Cross-design experience, from Interaction & digital design, to industrial and Service/Business-Experience projects.

Early adopter and proof field experience in combinig Classic Design, User Centred Design, Design Thinking and Service Design methodologies for the best results.


Multicultural leadership experience from Asia to Europe.


Creative mindset, always thinking beyond design and its boundaries, looking for ways to cross paths with other disciplines.


——


My Offering



-

Full stack design consultant 




From the research phase, to the final delivery Sharing knowledge and collaborating with Design institutions as a lecturer has been an essential growth activity in my professional path as designer.


-

Design team & culture training




From the research phase, to the final delivery Sharing knowledge and collaborating with Design institutions as a lecturer has been an essential 


-

Service design / Innovation Advisor




From the research phase, to the final delivery Sharing knowledge and collaborating with Design institutions as a lecturer has been an essential growth activity in my professional path as designer.


-

Full stack designer  



From the research phase, to the final delivery


-

Full stack designer  



From the research phase, to the final delivery




——


Teaching and Talking experience




Sharing knowledge and collaborating with Design institutions as a lecturer has been an essential growth activity in my professional path as designer.





This is a short list of my recent activity.

If you are interested on further details please  ✉️get in touch.









Senior lecturer


-
Visual Thinking for innovation module 

Masters degree in Design & Innovation.

H2i institute 2009 — 2013, Madrid


-

Visual Thinking module

Postgraduate degree in innovation and design thinking.

BAU, Escola Universitaria de Disseny, Universitat de Vic, 2018 — 2019, Barcelona



-

Design Research, Strategic Design, Service Design, Prototyping and testing

Design Thinking program for developers.

NTT Docomo 2015 — 2016, Tokyo


Inspirational talks


-

Visiting Designer - Design and innovation in Japan, a weird story

Master of Design in Innovation Design Strategies.

Columbus College of Art & Design 2018,
Ohio USA



-
Digital design in Japan, Digital colonialism or not?

Master's Degree in Design and Internet Web Project Direction

Elisava, Barcelona school of Design and Engineering. Pompeu Fabra University. 2017, Barcelona



-
Becoming a Designer in a new design era.

EINA, Centre Universitari de Disseny i Art de Barcelona, UAB 2017, Barcelona



- Applied Research and Design Management in Barcelona  
DMA colletive, Transforming ideas
into research outcomes
Professional
Development
Workshop


RMIT 2018,
Barcelona



-
Digital design in Japan, victims of digital colonialism?

Digital retail Innovation forum

Google HQ 2015, Tokyo





——


Work Samples



The magic of Design happens when
all its fields get combined into a single project. 
I’ve been involved as designer, team leader and project director in several fields, from pure User interface / Interaction design projects, Branding / Art Direction, Industrial Design, Retail / Architecture, to designing new sevices, it’s business models and all its artifacts, both in the digital and physical dimensions.

This is a small sample of the projects in which I’ve been involved during my whole carreer. 


If you are interested on further details please  ✉️ get in touch.





Petoco, the family robot


How might we design a device to improve social relationships between
Japanese early teenagers and their parents?


I’ve been involved as designer, team leader and project director in several fields, from pure User interface / Interaction design projects, Branding / Art Direction, Industrial Design, Retail / Architecture, to designing new sevices, it’s business models and all its artifacts, both in the digital and physical dimensions.




Fields
Product Design
Ux Design
Service Design
Strategic Design



Roles
Project director
ndistrial + Interaction & service designer



2015 — 2016
NTT Docomo
- Tokyo








Redesigning ATM interface


How might we design a device to improve social relationships between
Japanese early teenagers and their parents?


I’ve been involved as designer, team leader and project director in several fields, from pure User interface / Interaction design projects, Branding / Art Direction, Industrial Design, Retail / Architecture, to designing new sevices, it’s business models and all its artifacts, both in the digital and physical dimensions.




Fields
Product Design
Ux Design
Service Design
Strategic Design



Roles
Project director
ndistrial + Interaction & service designer




2019 
La Caixa - Barcelona









2025 Mobility service for Barcelona


How might we design a device to improve social relationships between
Japanese early teenagers and their parents?


I’ve been involved as designer, team leader and project director in several fields, from pure User interface / Interaction design projects, Branding / Art Direction, Industrial Design, Retail / Architecture, to designing new sevices, it’s business models and all its artifacts, both in the digital and physical dimensions.




Fields
Product Design
Ux Design
Service Design
Strategic Design



Roles
Project director
ndistrial + Interaction & service designer




2017 — 2019
SEAT - Barcelona










Rebranding & product strategy


How might we design a device to improve social relationships between
Japanese early teenagers and their parents?


I’ve been involved as designer, team leader and project director in several fields, from pure User interface / Interaction design projects, Branding / Art Direction, Industrial Design, Retail / Architecture, to designing new sevices, it’s business models and all its artifacts, both in the digital and physical dimensions.




Fields
Product Design
Ux Design
Service Design
Strategic Design


Roles
Project director
ndistrial + Interaction & service designer




2018 — 2019
Mark’ennovy - Madrid / London










New Retail Experience


How might we design a device to improve social relationships between
Japanese early teenagers and their parents?


I’ve been involved as designer, team leader and project director in several fields, from pure User interface / Interaction design projects, Branding / Art Direction, Industrial Design, Retail / Architecture, to designing new sevices, it’s business models and all its artifacts, both in the digital and physical dimensions.




Fields
Product Design
Ux Design
Service Design
Strategic Design



Roles
Project director
ndistrial + Interaction & service designer





2018 — 2019
SEAT - Barcelona





Illustrations by: Sebastián Matiz




Global Product range redesign


How might we design a device to improve social relationships between
Japanese early teenagers and their parents?


I’ve been involved as designer, team leader and project director in several fields, from pure User interface / Interaction design projects, Branding / Art Direction, Industrial Design, Retail / Architecture, to designing new sevices, it’s business models and all its artifacts, both in the digital and physical dimensions.




Fields
Product Design
Ux Design
Service Design
Strategic Design



Roles
Project director
ndistrial + Interaction & service designer



2013 — 2014
Thyssenkrupp - Madrid







Rich interaction catalog


How might we design a device to improve social relationships between
Japanese early teenagers and their parents?


I’ve been involved as designer, team leader and project director in several fields, from pure User interface / Interaction design projects, Branding / Art Direction, Industrial Design, Retail / Architecture, to designing new sevices, it’s business models and all its artifacts, both in the digital and physical dimensions.




Fields
Product Design
Ux Design
Service Design
Strategic Design



Roles
Project director
ndistrial + Interaction & service designer



2003 — 2004
CAMPER - Madrid








Innovation Center Portal


How might we design a device to improve social relationships between
Japanese early teenagers and their parents?


I’ve been involved as designer, team leader and project director in several fields, from pure User interface / Interaction design projects, Branding / Art Direction, Industrial Design, Retail / Architecture, to designing new sevices, it’s business models and all its artifacts, both in the digital and physical dimensions.




Fields
Product Design
Ux Design
Service Design
Strategic Design



Roles
Project director
ndistrial + Interaction & service designer


2012 — 2013
BBVA - Madrid








Redesignig Death insurances


How might we design a device to improve social relationships between
Japanese early teenagers and their parents?


I’ve been involved as designer, team leader and project director in several fields, from pure User interface / Interaction design projects, Branding / Art Direction, Industrial Design, Retail / Architecture, to designing new sevices, it’s business models and all its artifacts, both in the digital and physical dimensions.




Fields
Product Design
Ux Design
Service Design
Strategic Design



Roles
Project director
ndistrial + Interaction & service designer


2018 — 2019
DKV Insurance - Barcelona



Illustration by Silvia Lleras Illustrations by: Silvia Lleras






Mark B

© 2019 - Eduardo Moratinos - All Rights Reserved