Bio & Contact
Professional Timeline
200 — 2002
Web Designer
Intercom Girona, Spain
2002 — 2004
Art director
Iconmedialab, Madrid, Spain
2005 — 2007
Creative director
Envision, Madrid, Spain
2007 — 2014
Lead UX designer
Designit, Madrid, Spain
2014 — 2016
Design Director
Designit, Tokyo, Japan
2016 — 2019
Strategic Design Director
Designit, Barcelona, Spain
︎My LInkedin profile ←
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Proud to having been part of the evolution of Design over the past two decades, from its classic roots to its use as a key tool for innovation and business, I started my career as one of the pioneers of digital design under the principles of Usability and User-Centered Design, evolving from tactical tasks, focusing on excellence and detail, to more strategic layers adopting Design Thinking, ending up maximizig its impact through the use of Service Design.
During that time, I have been fortunate to work in pioneering companies incorporating and defining these tools, having the chance to apply them while creating impact from the real practition with big clients and transformative projects ranging from Digital Design, Industrial Design, Experience Design, New Services and Business Models.
During that time, I have been fortunate to work in pioneering companies incorporating and defining these tools, having the chance to apply them while creating impact from the real practition with big clients and transformative projects ranging from Digital Design, Industrial Design, Experience Design, New Services and Business Models.
In the last 6 years, my role has been as Design Director in the offices of Designit Tokyo and Barcelona, leading transversaly the methodology and content of projects, the commercial activity, and the management of teams.
It is said I'm an empathetic leader who likes to manage teams considering emotions through the intense use of transparency, ethics and mutual trust.
Apart from the essential activity of design, I have developed special interest in the management of multicutural teams, ethics in design.
I am currently researching the role of design in recent post-digital movements.
It is said I'm an empathetic leader who likes to manage teams considering emotions through the intense use of transparency, ethics and mutual trust.
Apart from the essential activity of design, I have developed special interest in the management of multicutural teams, ethics in design.
I am currently researching the role of design in recent post-digital movements.
Teaching and lecturer experience
Senior lecturer
Visual Thinking for innovation module
Masters degree in Design & Innovation.
H2i institute 2009 — 2013, Madrid.
Visual Thinking module
Postgraduate degree in innovation and design thinking.
BAU, Escola Universitaria de Disseny, Universitat de Vic, 2018 — 2019, Barcelona
Design Research, Strategic Design, Service Design, Prototyping and testing
Design Thinking program for developers.
NTT Docomo 2015 — 2016, Tokyo.
Inspirational lectures
Visiting Designer - Design and innovation in Japan, a weird story.
Master of Design in Innovation Design Strategies.
Columbus College of Art & Design 2018, Ohio USA.
Digital design in Japan, Digital colonialism or not?
Master's Degree in Design and Internet Web Project Direction
Elisava, Barcelona school of Design and Engineering. Pompeu Fabra University. 2017, Barcelona.