_ Design & Innovation


Bio & Contact

Professional Timeline

200 — 2002  
Web Designer
Intercom Girona, Spain

2002 — 2004  
Art director
Iconmedialab, Madrid, Spain

2005 — 2007 
Creative director
Envision, Madrid, Spain

2007 — 2014 
Lead UX designer
Designit, Madrid, Spain

2014 — 2016 
Design Director
Designit, Tokyo, Japan

2016 — 2019 
Strategic Design Director
Designit, Barcelona, Spain

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Proud to having been part of the evolution of Design over the past two decades, from its classic roots to its use as a key tool for innovation and business, I started my career as one of the pioneers of digital design under the principles of Usability and User-Centered Design, evolving from tactical tasks, focusing on excellence and detail, to more strategic layers adopting Design Thinking, ending up maximizig its impact through the use of Service Design.

During that time, I have been fortunate to work in pioneering companies incorporating and defining these tools, having the chance to apply them while creating impact from the real practition with big clients and transformative projects ranging from Digital Design, Industrial Design, Experience Design, New Services and Business Models. 
In the last 6 years, my role has been as Design Director in the offices of Designit Tokyo and Barcelona, leading transversaly the methodology and content of projects, the commercial activity, and the management of teams.

It is said I'm an empathetic leader who likes to manage teams considering emotions through the intense use of transparency, ethics and mutual trust.

Apart from the essential activity of design, I have developed special interest in the management of multicutural teams, ethics in design.

I am currently researching the role of design in recent post-digital movements.

Teaching and lecturer experience

Senior lecturer

Visual Thinking for innovation module
Masters degree in Design & Innovation.

H2i institute 2009 — 2013, Madrid.

Visual Thinking module
Postgraduate degree in innovation and design thinking.

BAU, Escola Universitaria de Disseny, Universitat de Vic, 2018 — 2019, Barcelona

Design Research, Strategic Design, Service Design, Prototyping and testing
Design Thinking program for developers.

NTT Docomo 2015 — 2016, Tokyo.

Inspirational lectures

Visiting Designer - Design and innovation in Japan, a weird story.
Master of Design in Innovation Design Strategies.

Columbus College of Art & Design 2018, Ohio USA.

Digital design in Japan, Digital colonialism or not?
Master's Degree in Design and Internet Web Project Direction

Elisava, Barcelona school of Design and Engineering. Pompeu Fabra University. 2017, Barcelona.

Becoming a Designer in a new design era

EINA, Centre Universitari de Disseny i Art de Barcelona, UAB university 2017, Barcelona.

Applied Research and Design Management in Barcelona. Presentation from a local industry partner highlighting research in practice.

RMIT Dmacolletive 2018, Barcelona

Digital design in Japan, victims of digital colonialism?
Google HQ Tokyo 2015

© 2019 - Eduardo Moratinos - All Rights Reserved